Do you need to register your trade mark?
Don't think you need to register your trade mark?
Perhaps, you see the trade mark registration process as costly and expensive. Or you may not see the value in protecting your brand. You may even be willing to take a risk, because 'nothing ever happens to you'.
We suggest you think again. We've collated some real life examples where the outcomes would have been different if the vulnerable parties owned registered trade marks.
Copyright or Trade Mark Protection?
Your brand could consist of a logo, artwork, drawing or words, or a combination of elements. When a brand is made up of elements that are not just words in...Read more
How to Choose A Great Brand
Choosing a brand isn’t just about a design brief, or deciding on colours, fonts and symbols. It’s also important to be guided by a trade mark brief, which is where...Read more
Trade Mark Professionals Vs. Generalist Lawyers
Some JAM for thought - if you file a trade mark, should you use a trade mark professional (a specialist non-lawyer or trade mark lawyer), or a general practice lawyer? ...Read more
Do I Need a Trade Mark Professional to file my Trade Mark?
When you file a trade mark application, you’re taking an important first step towards protecting your brand. If you’ve wondered whether you need a trade mark specialist to file the application...Read more