Don't think you need to register your trade mark? 

Perhaps, you see the trade mark registration process as costly and expensive. Or you may not see the value in protecting your brand. You may even be willing to take a risk, because 'nothing ever happens to you'. 

We suggest you think again. We've collated some real life examples where the outcomes would have been different if the vulnerable parties owned registered trade marks.

Your brand could consist of a logo, artwork, drawing or words, or a combination of elements.  When a brand is made up of elements that are not just words in...

Choosing a brand isn’t just about a design brief, or deciding on colours, fonts and symbols.  It’s also important to be guided by a trade mark brief, which is where...